Improving Office and Field Management at Singleton Construction

Introduction

As Singleton grew, the business needed a way to develop consistent management practices across two very different environments: the office and the field. Previous training solutions struggled to deliver relevant content that worked for both groups, especially in fast-moving, high-pressure site conditions where time and attention are limited.
Management development couldn’t be theoretical. It had to be practical, pain-driven, and easy to access, without slowing the pace of operations.

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Insights

Singleton partnered with Perform to create a management development approach that worked across every layer of the business. Short, on-demand content (often under 10 minutes) gave site managers the flexibility to learn between jobs, while live sessions with built-in action tasks helped managers stay accountable and apply learning immediately.

Perform's coaching and accountability framework ensured follow-through, something previously missing, while giving managers a structured but flexible path to develop in a way that matched their environment.

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Outcome

Since rolling out Perform, Singleton managers have shown measurable growth in key areas like conflict resolution, team understanding, and performance management. Engagement with learning has increased, even among field teams previously hard to reach.

For the first time, the business has access to both qualitative and quantitative metrics that show what’s changing and where to focus support. The visibility into ROI and behaviour change has been a step-change from past training efforts.

Most importantly, the accountability framework built into Perform has helped managers stay consistent, even under pressure, driving meaningful improvements across both office and field teams.

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